Apr 01, 2011
Why Mail in April? Great Mailer Ideas for the First Full Month of Spring
April Fool's Day – April 1st: If it makes sense for your business, send a lighthearted “April Fool’s” joke to your customers and prospects. If you’re really creative (and bold), create an in-house “Fool’s” event and promote it with a fun mailer.
Prom season: If you are an entertainment venue, hotel, restaurant, or sell related products or services, capitalize on this huge event season – brought to you courtesy of nearly every high school in America. Remember to think about your particular audience – prom-goers in Manhattan have very different tastes than prom-goers in Mobile. To ensure that your message is targeted (and personalized) for your particular audience; check out our Mailing List Services.
Beginning of the second quarter: More companies mail regularly than mail for specific holidays or seasonal promotions. April marks the beginning of the second quarter – a good time to put out that regular mailer (if you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds).
Tax Day – April 18th: (This year, you get three extra days to file your taxes.) As the old saying goes, the only two things in life we have to do are die and pay taxes. In addition to being universally required to take part in the April tradition, most Americans are united in their general dislike of it; take the opportunity to give your customers a “much needed break” – maybe it’s a free drink with the purchase of a meal, or a special “We can all use one” discount on their next purchase.
Earth Day – April 22nd: Whatever your business, there’s a good way to celebrate Earth Day. If your audience is made up of environmentally-conscious types, send a letter explaining ways that you’re dedicated to sustainability. (Learn about the ways that Click2Mail makes direct mail greener.)
Administrative Professional’s Day – April 27th: Administrative Professional’s Day is a huge gift- and card-giving holiday. If you are in a relevant business, encourage your customers to show their appreciation for their administrative professionals.
Cinco de Mayo – May 5th: Planning and implementing your mail campaigns can take a while, so now is the time to start thinking about May, too. Tequila, tacos, and the traditional Mexican musicians, mariachis, are probably the most celebrated symbols of the May 5th, Cinco de Mayo, holiday. Send a fun, festive “Hola” to your customers or prospects. If it makes sense, host a promotion with music, or a tequila tasting. You don’t have to be a Mexican restaurant to take advantage of the 5th of May.
Mother’s Day – May 8th: Almost everyone celebrates Mother’s Day. If your business sells gifts, flowers, cards, or other Mother’s Day-relevant items, mail customers and prospects a special offer. If you run a restaurant or other place where Moms might celebrate, invite families to pre-plan their Mom’s special day. If you run a spa, salon, women’s store, or similar business, think about mailing a special offer “just for Moms.”
Take advantage of less-mailed holidays, like Tax Day or Cinco de Mayo, to reach customers and prospects who are inundated with mail on more traditional holidays. Creating a relevant mailer around Cinco de Mayo or Tax Day also forces you to be more creative (than if you were mailing for, say, Mother’s Day) – which means your mail is more likely to stand out, get noticed, and make a difference.