Jul 30, 2010
Why Mail in August? Dogs Days and Back to School
End of Summer - As summer winds to a close, consider a late-August "It's still summer here!" event. Or a "summer may be over, but the fun doesn't have to be" mailer.
Back to school - Kids around the country will be starting back to school in late August and early September. That means time for back-to-school sales. Whether you sell school supplies, clothes, computers, or bedding for the freshman's dorm room, take the opportunity to get in on the back-to-school craze.
Women's Equality Day - August 26, 2010. If any of your customers or prospects are women, consider a targeted mailing to celebrate Women's Equality Day. You could play on the holiday with a "It's Women's Equality Day, but we're giving you a special discount (don't tell the guys!)" mailer.
Labor Day - September 6, 2010. A federal holiday since 1894, Labor Day celebrates work (with a day off, of course). Most retailers advertise big Labor Day sales; if you do, send a postcard letting customers and prospects know about the sale. Invite your best customers in for a special "early bird preview sale" or an even bigger discount.
Even if yours isn't a retail business, you can send mail to celebrate your hard-working customers and prospects. Maybe it's a coupon, or a booklet with some ideas to make work easier (or better). Or, in this economy (if it's relevant to your business), maybe it's a guide to "Modernize Your Résumé" or "10 Steps to Make Your Job More Secure."
Grandparent's Day - September 12, 2010. Bill Cosby has said that grandparents are God's gift to children. Whether your customers and prospects are grandchildren themselves, or the parents of grandchildren, help them celebrate their grandparents today. Consider having a special "grandkids and grandparents only" event, if it's relevant to your business, or send a simple "feel good" mailer.