Jan 01, 2013
Why Mail This Month? Start 2013 Off On the Right Foot
With the new calendar year comes new beginnings. If you've been waiting for an excuse to mail, now is the perfect time. Customers and prospects are ready to hear from you. And with Click2Mail's cloud-based mailing solutions, creating the perfect mailing campaign couldn't be any easier. With our two APIs, we've been able to streamline the mailing process – especially for those who mail frequently or in large volumes.
Our APIs allow you to print and mail through Click2Mail without ever exiting your own system. Instead of navigating to the Click2Mail website, your own software – whether it’s your customer relationship management (CRM) or enterprise resource planning (ERP) software, your accounting program, or your website – is plugged directly into our cloud-based system, making the entire mailing process practically seamless.
Below, we've highlighted a couple of examples of how you can use Click2Mail's mailing solutions to connect with your customers in 2013.
A New Year. As people start to recover from all the holiday hoopla, reach out to them to let them know how you can help them get the new year started on the right foot. Gyms, personal trainers and yoga studios can appeal to people's desire to turn over a new leaf in 2013, but they're not the only ones that can tie a mailing to New Year's resolutions. Take, Sara, a nutritionist who decided to use direct mail to connect with people who wanted to start eating healthy in the new year.
She designed an attractive reply postcard mailer that explained her services. Recipients could tear off the reply card and drop it in the mail to request a free consultation. Then she used Click2Mail's mailing list services to purchase a mailing list of women age 35+ with high annual incomes, since she knew that was her "sweet spot" when it came to likely clients. Sara gained several new clients from the mailing, and she plans to make the new year's mailing a part of annual marketing efforts.
Get to Know Your Customer Day – January 17th, 2013. This isn't a well-known holiday, but it is a great excuse to reach out to your customers and let them know you care. Depending on your business, that could mean a simple thank you note or perhaps a special in-store offer.
Tom, who provides bookkeeping services to small businesses, used Click2Mail's Mailing Online Classic API to send thank you letters to all his clients. He also included a link to a brief online survey that was designed to gather some additional information that would help him better serve his customers in the year ahead. Anyone who completed the survey received a gift card to use at a local restaurant. The entire process of setting up the mailing was simple, since Tom took advantage Click2Mail's cloud-based solutions. He felt his efforts was well worth it, as he gained valuable insight that allowed him to improve his business operations, and he plans to repeat the effort this year.
Martin Luther King Jr. Day – January 21st, 2013. This federal holiday recognizes the birthday of civil rights activist Martin Luther King Jr. Any direct mail you send should tie into the themes of tolerance and respect – you don't want to seem like you're trying to exploit the legacy of one of the most celebrated men of the 20th century.
Consider the example of one large non-profit, which sent a mailing to its volunteers encouraging them to mark the holiday as a “Day of Service.” The non-profit used Click2Mail's Mailing Online Pro API to seamlessly process the mailing of a 5 x 8 postcard. The postcard featured a list of one-day volunteer opportunities on the holiday that people could sign up for, and was mailed to thousands of people on the organization's mailing list. The response rate was excellent, and the mailing process was simple because of the group relied on our easy-to-use cloud-based mailing solutions.
Still not sure if this is a good month to mail? Check out our complete list of January mailing ideas.
Also in January, stay tuned for the launch of our Developer Newsletter, which will offer even more tips and tricks on how to make Click2Mail work for you.