Jul 01, 2011
Summer is in full swing now, as are the backyard barbecues and neighborhood block parties. It’s also, too soon perhaps, the beginning of the second half of the year. From helping your customers and prospects celebrate America’s independence to helping them stay on track with their 2011 goals, there are plenty of reasons to mail this month.
Beginning of the third quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. July marks the beginning of the third quarter – a good time to put out that regular mailer (if you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds).
As the beginning of the third quarter, July also marks the year’s halfway point. If it makes sense for you, take the opportunity to remind clients that it’s a good time to evaluate their 2011 business plans and see if they’re on track to meeting their goals – then, of course, suggest all of the ways you can help them do that.
Independence Day – July 4th. The day of picnics, parades, and fireworks to celebrate America’s Declaration of Independence. Design a mailer that invites prospects to “Declare your independence from high fees, absent ‘service’ reps, and so-so-quality products.” Highlight the key benefits you offer that your competitors don’t (but take care to not identify your competitors directly or you could run into legal trouble).
Parents Day – July 24th. Help your customers and prospects celebrate their parents with age-appropriate guides for “Making it a Great Parents Day” or special parents-only discounts.
Friendship Day – August 7th. If you have personal relationships with your customers, send a note telling them how much you appreciate their friendship, as well as their business. Invite them to come in soon or pick up the phone to catch up.