Nov 01, 2011
Celebrating Vets, Giving Thanks, and, of course, Shopping – Lots of Reasons to Mail in November
Veteran's Day – November 11th. Veteran’s Day is officially a celebration of the end of World War I, though it’s often a more general celebration of the brave men and women who fight for America. Send a special note honoring the service of the U.S. armed forces. (It’s a cinch with Easy Letter Sender, a super-simple tool for sending a letter with an optional photograph or artwork in a unique picture window envelope.)
Thanksgiving – November 24th. Thanksgiving offers a great opportunity to get in touch with your clients and prospects – as well as your friends and family. Maybe it’s a “Thanks for your business” message, or perhaps a whimsical rumination on Turkey Day. Whatever your message, Click2Mail makes it easy, with two great mailing options:
Black Friday (the busiest shopping day of the year) – November 25th. If a retailer ever has a sale, it’s on Black Friday. If you’re planning to promote your sale with direct mail, think about sending more than one mailer – send the first 30 days in advance, then another 15 days in advance, then another just a few days before your event. You’ll have to be extra creative to stand out in the mailbox this time of year. (Click2Mail Design Services can help.)
December holidays. Now is the time to start planning your December holiday mailing campaign. The holidays make a great “excuse” for sending mail to your customers and prospects. You don’t have to be particularly creative about coming up with a message (we’ve done that for you) and beautifully-designed cards, postcards and letters abound (browse the array at Click2Mail.com).
Whether you’re sending a last-minute gift-buying guide, a coupon, a reminder to start planning for 2012, or a simple Season’s Greetings, it’s best to be “holiday-neutral” – that is, to avoid sounding like you’re promoting one religious holiday or another. Some religious holiday dates in 2011 to be aware of:
Mailing mid-month is the safest bet to avoid offending customers of one religion or another. That said, December 26th, the day after Christmas, is a huge shopping day, and most retailers have big sales. If you’re promoting your own, call it a “December 26th sale” or a “post-holidays sale” to avoid offending.