Sep 29, 2011
Why Mail in October? From Kids and Sports Fans to Bosses and Politicians
Beginning of the fourth quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. October marks the beginning of the fourth quarter – a good time to send that regular mailer (if you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds).
Early-bird holiday shoppers. While it might feel strange to begin marketing to holiday shoppers this month, research actually shows that 44 percent of consumers begin their holiday shopping in the summer. Learn how to capitalize on this incredible opportunity (when most businesses aren’t) in 4 Holiday Mail Tips You Can Use Today.
Columbus Day – October 10, 2011. A federal holiday, Columbus Day celebrates Christopher Columbus’ maiden voyage to America in 1492. If you’re a retailer, you might consider an “It’s not a Labor Day sale” sale as a way to stand out from the crowd.
Boss's Day – October 17, 2011. For better or worse, most of us have a boss. And most people want to keep that boss happy. Help your customers and prospects do that by celebrating National Boss’s Day on the 16th. Send a mailer suggesting ways that people can celebrate their bosses (by buying your products, if they’re relevant). If it fits for your business, you could send a Dilbert-like cartoon postcard about bad bosses. It’s another way to stay top-of-mind with your customers and prospects.
Halloween – October 31st. Because Halloween is such a widely celebrated holiday, it’s easy to tie a mailer to it, no matter what your business. If you sell real estate, for example, you could use a message like “This Halloween, the zombies and monsters will be scary, but selling a home doesn’t have to be.” Plug in whatever your product or service is in place of “selling a home” and you’ve got a relevant, themed mailer that articulates the benefit you offer your prospects.
World Series. Also known as the Fall Classic, the Major League Baseball championship is in October. Even people who aren’t baseball fans can identify with the age-old sagas that play out on the field. For example, the Red Sox in 2004 ending a title drought that had lasted for 85 years. If your home team is in the series, take the opportunity to celebrate with your customers and prospects.
Election Day – Various dates in the beginning of November. Get your message in mailboxes in advance of the holiday barrage. Tie your mailer in to Election Day with a creative mailer that looks like a voting ballot. Ask your customers and prospects to “vote” for you (with their purchase, of course).
Daylight Savings Time ends – November 6, 2011. There are lots of good reasons to mail in October; sending customers a reminder to “Fall back” on November 6th is another.