Sep 01, 2014
“Seniors,” according to Entrepreneur magazine, “are the hottest demographic out there, and this market is only going to get bigger.” So whether you specialize in senior transportation, medical care, or tech training, the opportunity is tremendous, and direct mail marketing can be a perfect fit. Here we share three examples of senior care service providers who have found great success with direct mail.
Jeffrey revs up his marketing engine to advertise his senior transportation services
When Jeffrey’s grandmother became ill about 10 years ago and lost the ability to drive, he realized how difficult it was just to get to doctor’s appointments, activities, and even the grocery store. That’s when Jeffrey started his transportation company specifically for seniors.
From the get-go Jeffrey has used direct mail to advertise his business, with great success. Last month he developed a 5” x 8” postcard to go out around Grandparent’s Day. It read: “Treat Yourself to a Free Ride for Grandparent’s Day.” He sent it to all of his previous clients and also purchased a mailing list of residents over the age of 70 within his primary transportation areas. So far, almost all of Jeffrey’s buses, cars, and vans are booked on September 7th and he is confident that he will gain more regular clients out of the promotion.
Freda uses direct mail to market her senior care facility
Freda has been a physician for over 20 years and has a strong passion for helping senior citizens. Last year she opened her own geriatrics practice. To bring in new clients, Freda knew she needed to advertise. After testing and measuring several different marketing strategies she found that direct mail was the most effective marketing tool for her demographic.
Freda designed an 8.5” x 11” booklet showcasing the facility and their services, and offering important medical care information. Using Click2Mail’s mailing list services she purchased a list of all the senior citizens within 15 miles of her practice. She followed up with a direct mail campaign consisting of 6 different mailers spread out over 3 months. Today, Freda attributes her practice’s success in no small part to her direct mail marketing strategies.
John helps seniors take advantage of technology with his tech training services
As a computer engineer, John knows a thing or two about technology. About three years ago he decided to quit his job to start a new company that combined both of his greatest passions: technology and teaching. He started offering one-on-one sessions with people at all levels of tech competency. Once he had built up his clientele, he started holding classes several times a week.
John saw a particularly high demand for basic tech training for seniors, so he decided to start a class just for them. He used Every Door Direct Mail (EDDM) to advertise the new class. He sent 6.5" x 9" EDDM postcards to every address on carrier routes with a concentration of senior living communities. John saw such a great response that he added two more classes a week. He continues to use direct mail every month to advertise his tech training services.