Aug 01, 2014
The school bells will soon start ringing again. As hard as it might be to believe, it’s already August and that means back to school. No matter what industry you’re in, there are many ways to leverage the back-to-school theme in your August direct mail. Here we highlight three creative ways our customers mail in August.
Bethany ramps up direct mail to grow her business, and show her appreciation
Bethany has a business that makes back-to-school shopping simple. She and her business partner do all of the supply shopping for their customers and package the supplies in neat boxes that are delivered directly to the children’s classrooms. This is Bethany’s third year in business; each year she gains a little more traction. To really ramp it up in 2014, Bethany posted flyers around the school before the school year ended. During the summer, she sent several mailers to all of the households in the school district.
Bethany is also sending a thank you letter to all of the parents who purchased a package. Using Click2Mail and her own mailing list, she created an 8.5” x 11” letter expressing her gratitude to her customers. The past two years she hand wrote all of the thank you notes, but using Click2Mail to create and mail all of the letters was a hundred times easier and more faster.
Carl modernizes his direct mail marketing strategy
Next to the holidays, back-to-school season is the busiest times of the year for most retailers, including Carl – who owns a retail store in his local mall. Carl began using direct mail more than ten years ago. He spends a good portion of his advertising and marketing budget around this time of year, so he needs to make sure that the methods he uses are as efficient and effective as possible.
That’s why Carl uses Click2Mail. As times have changed, his marketing strategies have as well. Last year he implemented a mobile marketing plan: he created a mobile website, started using QR codes, and also started sending out deals/alerts via text message. This year, Carl created a direct mail campaign to run bi-weekly June through the end of August. Using Every Door Direct Mail (EDDM) he sends different-sized postcards each time. Many of his postcards contain a QR code directing his customers directly to his mobile website where they can view sales, purchase items, and sign up for text and email messages.
Pam markets to parents who can’t wait for back-to-school
Summer, for most parents, is no break. So once kids are back to school, most parents breath a little sigh of relief. Pam owns a day spa and is also the mom of two school-aged children. She always enjoys getting pampered when the kids start school again. Since most of her clients are parents, she wanted to find a creative way to offer them a back-to-school special. Last year she designed a “Back-to-School, Back-to-You” 4.25” x 6” postcard and, using a mailing list, sent the postcards to households with women over the age of 18 within 10 miles of her spa. The postcard featured several coupons, a list of her most popular services, her location, and her contact information. Pam kept the coupons people redeemed in order to track her success. Because the mailer was so successful she’s repeating the strategy this year.