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Why Mail This Month: December

Dec 01, 2014

Whether you are sending an annual newsletter or holiday card to your family and friends or one last marketing mailer to your customers, December is a big mail month – and mail provides a great opportunity to wrap up 2014. Here are four great ways you can use direct mail this month.

 

Remind Santa

Remind Santa is a fun way to keep the magic of Santa Claus alive for the special young people (and young-at-heart) in your life. Choose one of the beautifully designed, specially illustrated cards. Then choose one of our pre-crafted messages, or craft your own. Santa’s helpers will sign your letter, address it by hand, and postmark it from the North Pole. 

 

Marty loves RemindSanta so much she sends cards to her children, her siblings, her husband, and her employees. She loves seeing everyone open their card; it’s just as much fun for Marty as for the people who receive them. Plus, $1 from each letter goes to the National Center for Missing and Exploited Children.  

 

December Holidays 

There are many wonderful holidays to celebrate in December. Wish your customers a Happy Holiday with a special postcard. It lets your customers know that they are important to you and keeps you top of mind into the New Year. That’s why Kevin never misses his Happy Holidays mail campaign. When he opened his pro shop six years ago, Kevin sent an Every Door Direct Mail (EDDM) postcard to people in his area. 

 

Now that Kevin has an established client base, he uses his own mailing list to send a 4.25” x 6” postcard to all of his customers wishing them Seasons Greetings and inviting them to stop by his store. Kevin usually includes a coupon on the postcard and tracks his ROI through redeemed coupons. He has found the holiday postcard to be a very effective business generator, and he loves sharing the holiday cheer with his customers. 

 

New Year’s Eve 

Parties, champagne corks, fireworks, confetti, the ball drop – these are just a few wonderful things about New Year’s Eve. For some, the celebration wouldn’t be the same without a little “out with the old” cleaning. Those are Suzy’s target customers. Suzy owns a house cleaning company and finds that the majority of people who call around the New Year are looking for a deep, whole house clean. A few years ago she decided to expand her marketing from door-to-door flyers to direct mail. 

 

Suzy has had so much success with direct mail that she has been able to expand her client base and hire more employees. Her holiday campaign is particularly effective. Every year Suzy sends a special New Year’s EDDM oversized postcard to every residence within the areas that she works. She includes a “Fresh Start” coupon so that she can track her success. She has gained a lot of new clients through the campaign, and December and January continue to be her busiest months. 

 

Annual Family Newsletter

Direct mail is great for business, but it can be personal too – and an especially big help around the holidays. Click2Mail’s Easy Letter Sender is the perfect tool for sending your annual family newsletter or holiday postcards. You can send a postcard or a letter and you can include your own photos. It’s a fun – and easy – way to stay connected to your family and friends.

 

Don’t miss the Every Door Direct Mail discount!

Take advantage of the last month of the USPS EDDM discount. From now until December 31, 2014, the USPS is issuing certificates for either $50 off (for mailings with postage of $350 or more) or $100 off (for mailings of $750 or more) on your first EDDM campaign. This deal is only valid through the end of the month and it’s a very rare opportunity – so don’t delay! Find out more here or give us a call at 866-665-2787.  

 

This month, and all year, there are plenty of great reasons to mail! For a full year’s worth of mailing ideas, email .(JavaScript must be enabled to view this email address). To get started on your December direct mail campaign, visit Click2Mail.com.