February may be the shortest month of the year, but there is no shortage of opportunities to show some love to your customers. From Valentine’s Day and Random Acts of Kindness Day to Love Your Pet Day, February provides plenty of reasons to reach out to your customers through direct mail.
Cheryl uses direct mail to differentiate her small business from the rest
Rather than rely solely on walk-in traffic for her boutique, Cheryl uses direct mail to get ahead of the game. With Click2Mail, she’s able to send targeted mail pieces to her loyal customers, and one-off pieces when needed.
This year for Valentine’s Day, Cheryl sent out a full-color tri-fold brochure to her existing customers that describe her customizable gifts and delivery options to households within 10 miles of her boutique. She also sent an Every Door Direct Mail (EDDM) postcard introducing her shop to her other neighbors and offering a discount for new customers.
New to direct mail, Peter sends letters to his loyal clients
Peter owns a doggie day care and has a very loyal client base. He is very active on social media but many of his clients are not. His busy schedule doesn’t allow him to write out, print, and mail personalized “Love Your Pet Day” letters to each of his pet parents. Peter needed an all-in-one solution that would allow him to send updates about his facility that also included a personal touch.
The solution: Click2Mail’s Easy Letter Sender. Easy Letter Sender allows Peter to easily send his clients letters and postcards, complete with a photo of their furry loved one, with a personalized update or a generic message – all without making a single trip to the post office. Whether he needs to send one letter or 500, Easy Letter Sender is an affordable way to build relationships with his two-footed clients.
Jessica reaches out to the singles crowd
Jessica, who runs a hair salon, knows that Valentine’s Day can be one of the most annoying days of the year for those who haven’t been stuck by cupid’s arrow. To make sure that all of her customers – particularly those who are single and fabulous – are feeling the love this Valentine’s Day, Jessica created fun Valentine postcards with special product discounts.
Jessica targeted residents in nearby condos and town homes, inviting them to come in for a relaxing day of beauty, complete with a neck massage and glass of bubbly. Her new customers appreciated the effort Jessica made to reach out that they happily spread the word about her salon and personalized service.
These are just a few examples of how you can reach out to your customers in February with direct mail. Whether you are running a February promotion or just want to stay in touch with your customers, Click2Mail has a solution that can fit your needs.
