Apr 01, 2014
Spring is a time of change and renewal; the snow is melting, new flowers are blooming, trees are regaining their leaves, and homeowners begin the annual chore of spring cleaning. From closet organization to handyman fix-ups to getting the yard ready, homeowners need your help. With direct mail, reach your customers and prospects just as they’re wondering who to call.
Many people welcome the new season by doing a deep clean. Lance takes advantage of this spring cleaning fervor to market his carpet and upholstery cleaning services. For many years, he has used direct mail to market his business. At the beginning of spring he sends a special deal to his existing customers. This year he sent out a 5” x 8” postcard that read: “Spring Is Here, It’s Time to Clear . . . The Dirt From Your Carpet, That Is!” Lance included the list of services he provides and a “Buy One Room, Get the Second 50%” coupon. His customers responded very well; Lance’s calendar is booked through May.
It was a harsh winter for much of the country and Greg, who owns a landscaping and yard maintenance business, lives in a city that was hit really hard. Greg knew that as the snow began to melt, many people would find extensive damage to their yards. So he sent out an 8.5” x 11” letter to all of his previous clients and neighbors to let them know that he was offering a 25% discount to everyone who needed help restoring their yards after the cold and snowy winter. It worked: many of Greg’s previous clients called him to set up appointments just days after the letters were sent, and he also gained some new clients as well.
Mary manages marketing for a home renovations company. Wanting to promote the company’s services – from bathrooms to kitchens to mother-in-law suites – Mary crafted a direct mail campaign to tie in to the company’s “Spring into Savings” promotion. She chose to purchase a mailing list of every homeowner within 20 miles of the company office. She designed a flyer/self-mailer that included a list of the company’s services, before and after photos, reviews from previous customers, a coupon, and a call-to-action to set up a free consultation. Mary got a great response from the mailer and is currently working on another mail marketing campaign for the Summer.
Peter, a seasoned handyman decided to try Every Door Direct Mail (EDDM). Peter knows that most of his customers are within a five mile radius of his office. So he used the online mapping tool to select the carrier routes. “My suggestion is to pick several routes. I’d say at least three and then plan on mailing once for each season,” he said. “I decided on the 6.5” x 9” format.” His offer was $15 off gutter cleaning with a free roof inspection.
“It's all about the offer”. Peter reports. “I’m a little guy and spent $1,100 on EDDM last week. That resulted in in the first three days is worth $2,905 worth of new sales, that’s a pretty good start.”
In April and beyond, direct mail can be an incredibly effective tool for home improvement contractors both large and small. Whether you are trying to gain new clients or stay top-of-mind with existing clients, Click2Mail has everything you need to create a successful mail campaign. For more information on what we offer or to get started on your own mailing campaign visit Click2Mail.com today!