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Why Mail This Month: Spring is at the Door – Finally!

Mar 02, 2015

With the harsh winter we’ve had, there’s no doubt that your customers are ready for some springtime specials. So take advantage of their spring fever to introduce a new campaign. Here are a few ideas.

 

Clear out your winter inventory

 

Your spring line is ready to go, but first you need to make some room on your shelves. What better way to move last season’s products than to have a clearance sale? With a single mailing, you can let your customers know which items are priced to move, and introduce your new items from your spring collection. 

 

Click2Mail’s Every Door Direct Mail allows you to send your mail pieces to every household in the neighborhoods that you select. Not only will you reach your existing customers, but you’ll introduce your business to other homes as well.

 

Remind your customers about fun in the sun

 

Remind your customers that brighter days are ahead after such a harsh winter. With a 6 x 11 postcard, you’ll be sure to grab your customer’s attention. This jumbo-sized, full color mailer gives you plenty of space to help your customers visualize themselves having a great time in the sun – using your products, of course.

 

Highlight other services during a down cycle

 

For some industries, March is a time when sales are down. For example, gym memberships peak around New Year’s and again during the summer months. Chocolate sales peak around Valentine’s Day, then dip until Easter rolls around. If March signals a slow period for your business, be creative with your marketing campaigns to entice customers to shop. 

 

For example, health clubs can increase sales with their existing members using a direct mail campaign. Try sending a postcard promoting the juice bar or supplement store, or advertising an in-gym fitness competition, or promoting the personal trainers. On the other end of the spectrum, candy stores can offer decorating classes or a kids’ workshop to bring in customers during an off-peak month.

 

No matter what your sales cycle looks like, you can always be creative to keep your traffic steady and your customers engaged. 

 

These are just a few examples of how you can reach out to your customers with direct mail during March. Whether you are clearing out inventory or running a campaign during a down cycle, Click2Mail has a solution that can fit your needs. To get started on your March direct mail campaign, visit Click2Mail.com.