Jun 30, 2013
July is the perfect month to attract new customers and keep your existing customers coming back. It’s the month to celebrate our Independence, the year is half over, the kids are out of school, and there’s yet another opportunity to celebrate moms and dads. Boost your business out of the summer doldrums with a smart direct mail campaign; read on for stories about how our customers have used Click2Mail to mail in July – and you can, too.
Third Quarter begins. July marks the beginning of the third quarter – the perfect time to send out your regular mailer. It’s an opportune time to keep your customers up-to-date, let them know what’s going on in your company, remind them of important upcoming events or deadlines, offer relevant how-to information and tips, and entice them with a promotion.
For example, Carrie is an author and performer for school-aged children. She recently updated her website, added new merchandise, and created a new CD. She wanted to advertise not only to previous customers, but to new customers as well. She decided to go with a large postcard showcasing her new items and offering a discount on live performances.
Since Carrie already knew the areas she wanted to target she purchased a mailing list to mail to every household with children under the age of 12 and to every elementary school in her target areas. Not only did her postcard help her book several new and returning schools for the upcoming school year; she also had higher-than-average traffic to her website, where she rang in record sales on CDs and merchandise. She is currently working on creating a monthly newsletter to send to everyone who subscribed on her website.
Fourth of July - July 4th, 2013. The 4th of July is one of America’s favorite holidays. It’s a great day for barbequing, swimming, and best of all, sales. What better way to advertise yours than with a direct mail marketing campaign?
Mark owns a large home improvement store. Every year, he has a huge sale on summer items over the 4th of July weekend. Last year, in advance of the sale, Mark decided to send out a 7 x 10 mailer to advertise the sale (and offer an additional discount). Since his marketing research told him that most of his customers are homeowners within a 10-15 mile radius he used Click2Mail’s mailing list services to target that demographic. Mark sent out the mailer one week prior to 4th. By tracking the coupons used, he found the mailer to be a very successful driver of business on sale day.
Parents Day - July 25, 2013. Help your customers and prospects celebrate their parents with age-appropriate guides for “Making it a Great Parents Day” or special parents-only discounts.
Clint owns a gift delivery company. He sells and delivers products such as balloons, flower bouquets, fruit baskets, and specialized cards. During May and June his business skyrockets with celebrations of Graduation, Mother’s Day, and Father’s Day, but business typically slows dramatically in July. Last year, Clint decided to take advantage of Parent’s Day and try direct mail marketing to give his business a boost. Clint used Click2Mail’s Every Door Direct Mail to send out thousands of postcards to every house in every zip code within 30 miles. He was busier than any other July and he gained several new customers who have already given him repeat business.
School’s out. School is out, kids are bored, and parents are looking for things to do. Now is the perfect opportunity to advertise your good or service to those parents and children looking to escape the heat, have some fun, and learn new things.
Take Mary, who owns an educational supply store geared towards teachers, child-care providers, and parents. She emphasizes the importance of continued education during the summer, offering several summer classes during the week. To promote the classes, Mary created a 4.25 x 6 postcard offering a special discount to all patrons in the month of July. She then used Click2Mail's mailing list services to purchase a list of households with children between the ages of 3 and 13 – the demographic she caters to.
Mary had great success – her sales drastically increased from the year before and many of the customers had never been to her store before. She received many comments like, “I didn’t even know this store was here, I’ll definitely be back!” She was also able to add these new customers to her database, allowing her to market to them in the future.
Whenever you mail, whatever the occasion, Click2Mail makes it easy. Visit Click2Mail.com today to get started.