Aug 01, 2012
You can hear the groans around the country. As kids everywhere know, August is the last hurrah for the summer season, and all too soon, it will be time to head back to school. Fortunately, there's still some time left for summer fun. From encouraging your prospects to take advantage of your end-of-summer sale or reminding customers to stock up on school supplies, August offers a multitude of opportunities to mail.
End of summer – As summer winds to a close, consider an August “It’s still summer here!” event. Or a “summer may be over, but the fun doesn’t have to be” mailer. You can use Every Door Direct Mail to reach every address in a particular neighborhood to ensure your marketing message has maximum impact. And with our new EDDM templates, you have even more options for customizing your direct mail pieces.
Back to school – Kids around the country will be starting back to school in August and September. That means time for back-to-school sales. Whether you sell school supplies, clothes or computers, take the opportunity to get in on the back-to-school craze. Use Click2Mail's Mailing List Services to identify households with school-age children to ensure your mailing reaches parents who are putting together their school shopping lists. Or, if you sell classroom supplies, design a flyer or booklet promoting your back-to-school sales and send it to teachers in your area.
National Golf Month – August is National Golf Month. If you run a golf course, driving range or sporting goods store, create some promotions around National Golf Month and use an eye-catching 6 x 11 jumbo postcard to let people know about what you are offering.
Friendship Day – August 5. If you have personal relationships with your customers, send a letter telling them how much you appreciate their friendship, as well as their business. Invite them to come in soon or pick up the phone to catch up.
Women’s Equality Day –August 26. If any of your customers or prospects are women, consider a targeted mailing to celebrate Women’s Equality Day, which commemorates the day women were granted the right to vote in the U.S. You could play on the holiday with an “It’s Women’s Equality Day, but we’re giving you a special discount (don’t tell the guys!)” mailer. You could even use a QR code on the piece to connect people with your mobile website (which you can easily build using Click2Mail's Mobile Marketing services), making it easy for women to share your offer with their friends.
Labor Day – September 3. A federal holiday since 1894, Labor Day celebrates work (with a day off, of course). Many retailers advertise big Labor Day sales; if you do, send a postcard letting customers and prospects know about the sale. Invite your best customers in for a special “early bird preview sale” or an even bigger discount.
Even if yours isn’t a retail business, you can send mail to celebrate your hard-working customers and prospects. Maybe it’s a coupon, or a booklet with some ideas to make work easier (or better). Or, in this economy (if it’s relevant to your business), maybe it’s a guide to “Modernize Your Résumé” or “10 Steps 10 Make Your Job More Secure.”
Grandparent's Day – September 9. Bill Cosby has said that grandparents are God’s gift to children. Whether your customers and prospects are grandchildren themselves, or the parents of grandchildren, help them celebrate their grandparents today. Consider having a special “grandkids and grandparents only” event, if it’s relevant to your business, or send a simple “feel good” flyer self-mailer.