Dec 01, 2012
“It’s the most wonderful time of the year. There’ll be parties for hosting, marshmallows for toasting, and caroling out in the snow.” Those are some of the best things about the holiday season, no doubt. But December is perfect, too, for sending direct mail. Mailboxes are overflowing this month, however, so you'll need to make extra sure that your mailing stands out. Click2Mail can help you do that.
December holidays. There's still have time to launch your December holiday mailing campaign. You don't want to miss this valuable mailing opportunity – the holidays are the perfect time to reach out to your customers and prospects. You don’t even have to be particularly creative about coming up with a message (we’ve done that for you) and we offer a wide range of beautifully designed holiday greeting cards, postcards, and picture letters. Best of all, our Mailing Online services make it easy to build and manage your direct mail campaign. Even better, our easy-to-use online services let you avoid annoying trips to the post office and waiting in line!
Whether you’re sending a last-minute flyer gift-buying guide, a coupon, a reminder to start planning for 2013, an invitation to your holiday party, or a simple Season’s Greetings postcard, it’s best to be “holiday-neutral” – that is, to avoid sounding like you’re promoting one religious holiday or another, unless you're certain your recipients will find such a message appropriate.
Some holiday dates in 2012 to be aware of:
Mailing mid-month is the safest bet to avoid offending customers of one religion or another. That said, December 26th, the day after Christmas, is a huge shopping day, and most retailers have big sales. If you’re promoting your own, call it a “December 26th sale,” “boxing day sale,” “post-holidays sale” or “end-of-year sale” to avoid offending.
December is also a good opportunity to send an annual holiday letter (using our Easy Letter Sender) to let customers and prospects about your news for the year. And if you have children in your life, don't forget about our Remind Santa letters. These beautifully illustrated letters are postmarked at the North Pole and include a hand-written message – it's sure to make the recipient smile!
First Day of Winter – December 21st. If you'd rather not to tie your mailer to the holidays consider a “First Day of Winter” or “Winter Solstice” celebration. Just make sure your mailer is both incredibly creative and compelling to have an impact, since it can be tough to stand out in a mailbox jam-packed with holiday offers and greetings. Click2Mail's custom design services will help you make sure your mailer is attractive and effective.
New Year's Eve – December 31st. Invite your customers to ring in 2013 with a celebratory postcard or flyer. Bars and restaurants are obvious candidates to send mailers promoting their New Year's Eve events, but they're not the only ones that can benefit from mailing tied to this day. Charitable organizations may want to remind people that December 31st is their last chance to make a tax-deductible contribution in 2012 – especially since research shows that this is the most lucrative day of the year for online donations. Including a QR code on a mailer can make it extra-easy for recipients to support your cause.
End of the year. For many firms, especially those that sell products or services to other businesses, December is much more about the end of the year (and all that entails) than it is about the holidays. Think about sending an “End of the year guide” explaining what a business should do to properly close out the year. Target and personalize your booklet for each client or prospect. (Click2Mail can help you build a highly targeted mailing list.) Accountants and financial planners could also send a flyer mailer reminding people of steps they should take before the end of 2012.