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Why Mail this Month? Why Mail in December?

Dec 01, 2013

 

 

You’re probably just polishing off your Thanksgiving leftovers, but believe it or not, it’s December. It’s the last month of the year with holidays to celebrate, parties to attend, and gifts to give. No matter what the occasion, here are some great reasons to mail in December: 

 

Last chance for tax write-offs – It’s common for individuals and businesses to give a last-minute charitable gift at the end of the year, as part of their year’s tax strategy. It can be a boon for non-profit organizations; it certainly is for Nancy’s organization, which provides support and services to children who have lost one of both of their parents. Nancy accepts charitable donations throughout the year but the most sizable individual donations typically come in around November and December. To ensure that she stays top-of-mind with her donors during this time, Nancy mails an 8.5 x 11 booklet to everyone in her database. The booklet includes a thank you note to all of the donors, information about the organization, success stories, and interviews with a few children. Last year Nancy tried something new as well: she sent the booklet to 50 local companies. Within two weeks of sending out the booklet the organization had 6 large donations from new donors.

 

December holidays – The holidays are the perfect opportunity to show your customers how much you appreciate and value them. That’s what Mark does. Every year Mark, owner of a produce chain, sends a special discount to the 1,500+ customers in his loyalty program. After managing the direct mail campaign himself for years, Mark now relies on Click2Mail (and no longer dreads the process!). This year he sent a 5 x 8 postcard wishing his customers a happy holiday and offering them a 20% discount. He used his existing mailing list to send the postcards to all of his loyal customers and so far he has had more than 500 customers come in to redeem their discount. 

 

In addition to the wide variety of mailing options that are available year-round, we’ve got a few special holiday mailing options as well:

 

Remind Santa – Whether you have nice children or a naughty friend, Remind Santa is a fun way to get the people in your life into the holiday spirit! It’s an easy way to send a beautifully illustrated, heartfelt message to the special people in your life, without having to do any of the writing, stuffing, licking, stamping yourself.

 

Holiday greetings – Sending out holiday greetings to friends, family, co-workers, and/or customers can be a daunting task. Click2Mail makes it easy to send a personalized holiday greeting to whomever you wish. That’s what Kaye does. As a business owner, wife, and mom of three, Kaye gets so overwhelmed with holiday mailings that she often neglects to send out her family card. This year, she decided to try Easy Letter Sender for her business and her family holiday letters. Easy Letter Sender is a super-simple tool for sending a letter or postcard with an optional photograph or artwork in a unique picture window envelope. You can personalize the mailers by adding an image of your family, your office staff, your children, pets, and so on. For Kaye, it was so fun and easy that she was able to wrap up her business and personal holiday mailers in November! 

 

End of the year – This is a great time to thank your customers for a wonderful year, send your annual retrospective, or a look forward to 2014. That’s what Stacy, a financial advisor, does every year. In December she sends an 8.5" x 11" letter to all of her clients thanking them for their business and wishing them a Happy New Year. In the letter she also includes a recap of economic statistics from this year and a section about planning for the following year. 

 

Whether you’re a busy mom, a financial planner, a produce store owner, or anything in between, December is a great time to send direct mail to all of your customers, families, and friends – and Click2Mail makes it easy. To get started on your direct mail campaign visit Click2Mail.com today. To plan your direct mail campaigns beyond the month of December, look no further than Click2Mail's Annual Mailing Calendar. For your copy, send an e-mail to .(JavaScript must be enabled to view this email address).