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Why Mail this Month? Why Mail in February?

Feb 01, 2012


Why Mail this Month?  Looking Ahead, Valentine’s Day, and More


By February 1st, most of us have gotten through the year-end reports, the look-backs, and the de-briefs from 2011.  Now, it’s time to look ahead to the rest of 2012.  Make some time to review your direct mail strategy.  Take advantage of the market research reports and other information that have come out about your target market and prospective customers.  Ask yourself:


  • Do those market research reports reveal new information that I need to be capitalizing on in my mailers?  Do I need to adjust my targeting or personalization?  


  • What are my marketing goals for this year?  To increase traffic into my store or onto my website?  To sell a new product or service?


  • Who is on my mailing list?  Customers or prospects?  Is my list up-to-date and relevant?  Will it help me achieve the goals I’ve set out?  (If you’re thinking about a new list, Click2Mail can help.  Call 1-866-665-2787 or visit our Mailing List Center.)


  • Should I try targeting my best customers with a newsletter or mini catalog featuring products and services unique to their purchase history? (Click2Mail offers a variety of mailing formats that allow you to easily test what works best for your customers.)


In addition to being a good time to think forward to the next 11 months, February’s holidays make great mailing opportunities.


Groundhog Day – February 2.  If the groundhog sees his shadow when he peeks out of his hole this morning, it’s 6 more weeks of winter.  If not, spring is just around the corner!  Use Every Door Direct Mail to send a postcard-like mailer to every address in your area inviting customers and prospects to send in their own prediction of what the groundhog will do; winners get a discount on their next visit.


Super Bowl – February 5.  More than 100 million Americans tune in to watch the Super Bowl every year.  Even people who aren’t football fans watch for the multi-million dollar commercials, at least.  If your business is sports related, or your audience is sports fans, send a stand-out full-color jumbo postcard to promote your own “Super” special event.


Valentine’s Day – February 14.  For most Americans, this is still a time of spending restraint.  Get in on the “Valentine’s on a budget” trend with a flyer self-mailer to your customers and prospects advertising a “two for one” special or some other coupon or discount.  For business-to-business firms, too, Valentine’s Day can be a great opportunity to send a simple letter to let your customers know that you love their loyalty.  


And if you want to send a special “love note” to your friends and family, Click2Mail makes it easy with Easy Letter Sender, sent in an envelope window to showcase your photo or other image (you can use our Valentine’s Day images or upload your own).


President’s Day – February 20. Celebrate George Washington and Abraham Lincoln’s birthdays by sharing a message of patriotism, courage, and loyalty with your customers and prospects.  Many retailers use the three-day President’s Day weekend to host a special sale.  Advertise yours with a coupon postcard that has a QR code that customers bring in to your store to redeem or to your mobile website to get an exclusive special offer. 


Mardi Gras – February 21. For “Fat Tuesday” consider a message of celebration, fun, and revelry.  If your city celebrates Mardi Gras with parades and parties, send a newsletter with a list of what’s going on, when, and where, and an invitation to stop by your location (include a map of your location relative to the other events, your hours of operation, and a special coupon or discount).


Whenever you mail, whatever the occasion, Click2Mail is here to make it quick and easy. Visit today to get started.  And if you’re looking to plan your direct mail campaigns beyond the month of February, look no further than Click2Mail's Annual Mailing Calendar.  For your copy, send an e-mail to.(JavaScript must be enabled to view this email address)[/email].