Jul 01, 2012
Summer is in full swing now, as are the backyard barbeques and neighborhood block parties. It’s also the beginning of the second half of the year. From helping your customers and prospects celebrate America’s independence to helping them stay on track with their 2012 goals, there are plenty of reasons to mail this month.
Beginning of the third quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. July marks the beginning of the third quarter – a good time to put out that regular mailer, whether it's a simple letter or more elaborate booklet. (If you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds.)
As the beginning of the third quarter, July also marks the year’s halfway point. If it makes sense for you, take the opportunity to remind clients that it’s a good time to evaluate their 2012 business plans and see if they’re on track to meeting their goals – then, of course, suggest all of the ways you can help them do that. To streamline the mailing process, you can use MailJack to send your reminders directly from your desktop – no printing, stuffing, or trips to the post office required.
Independence Day – July 4th. The 4th is a day of picnics, parades, and fireworks to celebrate America’s independence. Design a postcard mailer that invites prospects to “Declare your independence from high fees, absent ‘service’ reps, and so-so-quality products.” Highlight the key benefits you offer that your competitors don’t (but take care to not identify your competitors directly or you could run into legal trouble).
Bastille Day – July 14th. This French national holiday commemorates the storming of the Bastille in 1789. If it's appropriate for your business, incorporate the French theme into your marketing. For example, a French restaurant could use Every Door Direct Mail (EDDM) to let every address in the neighborhood know about its Bastille Day dinner specials. Of course, if you regularly mail to France (or elsewhere in Europe) don't forget about Click2Mail's partnership with Maileva, which allows you to quickly and affordably mail to Paris, Marseille, and beyond.
Parents Day – July 22nd. Help your customers and prospects celebrate their parents with age-appropriate guides for “Making it a Great Parents Day” or special parents-only discounts. To better target your mailing, use Click2Mail's Mailing List Services to make sure that you reach households where there are children and/or parents in residence.
Summer Olympics – July 27th to August 12th. The Summer Olympics only happen once every four years, so don't neglect to take advantage of this great opportunity to mail, especially if you have a sports-related business. For example, a sports bar could create an integrated Mobile Marketing campaign, starting with a postcard featuring an Olympics-themed trivia question. Recipients who use their smartphone to scan a QR code on the postcard would be directed to the bar's mobile website, where they could answer the question and win a coupon for a free appetizer. However, if you do decide to build a direct mail campaign around the Olympics, be careful – you may need to refer to the Games indirectly (and stay away from the logo) so you don't run into legal trouble.
Friendship Day – August 2nd. If you have personal relationships with your customers, send a note telling them how much you appreciate their friendship, as well as their business. Invite them to come in soon or pick up the phone to catch up.