Jun 10, 2015
Why Mail in June? Grads, Dads, and Summer Fun
Cue the Alice Cooper – school’s out for summer! June marks the official kickoff to the summer season, beginning with graduation, celebrations for Dad, block parties, barbeques, and fireworks as we head into July. Clearly, June offers plenty of reasons to celebrate – and to mail – this month.
Graduation – In most parts of the country, the school year ends in late May or early June. That means graduations – from Kindergarten, 5th grade, high school, and college. Help your customers and prospects celebrate the grads in their lives. Send a postcard mailer promoting your “school’s out!” special event.
Start of summer vacation – Even if they're not graduating, kids look forward to June as the beginning of a long summer break from school. If your customers include parents with kids who are on break, consider designing a mailer showing how you can help them keep their kids entertained this summer. For example, an art studio could send a mailer about summer classes, or a mini-golf course could design an integrated mobile marketing campaign (including a mobile website, QR code and direct mail piece) to showcase special summer deals.
Flag Day – June 14. Celebrate the American flag and the independence that it represents. In the spirit of meaningful symbols, design a mailer around your own logo or tagline and use it to explain to prospects (and remind customers) the benefits you offer them.
Juneteenth – June 19. A holiday in many states, Juneteenth celebrates the end of slavery, marking the day when Union soldiers came to Texas and announced that the war had ended and the slaves were freed. Celebrate the occasion with a message of freedom and empowerment, or, if it makes sense for your business, host your own Juneteenth celebration and promote it with a flyer mailer.
First day of summer – June 21. Let the backyard barbecues, pool parties, and dog days begin! Celebrate the first day of summer with a special in-store party. If it’s appropriate for your business, put together gift baskets of summer necessities – sunscreen, hats, sunglasses, flip flops, a beach/pool bag – branded with your company logo, of course.
Wedding season. June is one of the most popular months for weddings. If you own a flower shop, bakery, jewelry store, or other company that does wedding-related business, consider sending a booklet to highlight your services. While anyone getting married this month has probably already planned their wedding, you can catch the attention of brides-to-be who are preparing to tie the knot in the coming months – or even next June!
Beginning of the third quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. July marks the beginning of the third quarter – a good time to put out that regular mailer, such as a letter updating your clients on recent developments in your business. (If you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds).
Independence Day – July 4th. The 4th is America’s quintessential day of picnics, parades, and fireworks, all celebrating America’s Declaration of Independence. Design a mailer that invites prospects to “Declare your independence from high fees, absent ‘service’ reps, and so-so-quality products.” Highlight the key benefits you offer that your competitors don’t (but take care to not identify your competitors directly or you could run into legal trouble).