May 31, 2013
Summer is finally here. While many people are busy kicking back at the pool or getting ready for summer vacation, you can still find business success with a smart direct mail campaign. Whether you're highlighting a special Father's Day promotion, celebrating new grads, or reminding people to get ready for Independence Day, June is the perfect month to mail.
Read on to find out how a few of Click2Mail's customers have had success with their direct mail campaigns in June.
Graduation season. June is the month to honor recent grads. Whether they've graduated from kindergarten or earned a college diploma, there are many ways that you can tie a direct mail campaign to the theme of graduation. Here's one example:
Jane is the marketing director for a community credit union. She had developed partnerships with alumni associations at several area colleges and created a mailing campaign promoting the credit union's products to recent grads of those schools. Jane put together an informative booklet self-mailer that featured financial tips for new grads, as well as some information about how the credit union could help recipients build a strong financial foundation for their future.
The mailing was delivered in mid-June – just after peak graduation season. Inquiries about opening new accounts increased following the mailing, as well as traffic on the credit union's website. Several people who came in to the credit union's branches mentioned having received the brochure. Currently, Jane is planning a follow-up mailing to target that same group of prospects again.
Father's Day – June 16th, 2013. Bill owns a small golf shop. He always does a lot of business around Father's Day, and last year decided to use direct mail to get the word out about some of the great deals he offers. He worked with Click2Mail to design a large postcard showcasing some of his sales on clubs and golf gear, and included a coupon offering an additional discount. (Bill planed to track coupon redemptions to help gauge the success of the mailing). Then, Bill purchased a mailing list of middle- to high-income households with children – the kind of households he knows from his market research are likely to patronize his store.
Bill sent out his mailing a couple of weeks before Father's Day. The response was excellent – sales were up from the year before, and many of people who came in were new customers. Bill was also able to gather contact information from many of those customers, and he added them to his customer database so that he could market to them in the future.
Fourth of July – July 4th, 2013. Our nation's birthday offers no shortage of opportunities to mail. In fact, virtually any business can build a direct mail campaign around this popular, universally celebrated holiday. Take Phillip, who runs a solar panel installation business. He knows from market research that many people in his service area were interested in installing solar panels on their homes. However, he also knew that many people thought that the process of installing the panels was too costly and complicated to really be worth it.
Phillip created a direct mail campaign designed to appeal to these people, and decided to tie it to the Fourth of July. He created a large, 7 x 10 mailer with the tagline “It's Time to Declare Your Energy Independence.” The mailer included clear, easy-to-read information about the true cost of installing a home solar system, so that people could see that it wasn't as expensive as they may have thought. He also included a QR code on the mailer. When people scanned the code, they were directed to a mobile-friendly landing page that featured more detailed answers to frequently asked questions about solar power.
Phillip already knew which neighborhoods he wanted to target, so he decided to use Every Door Direct Mail to affordably mail to every address in those zip codes. The mailer was a big success. Phillip is getting ready to install solar panels on several homes, and several other people have expressed strong interest in his service.
Interested in more reasons to mail this month? Check out our complete list of June Mailing Ideas.