May 01, 2012
Celebrate Moms and Get Ready for Summer
Bring on the season of backyard barbeques and block parties. In addition to the biggies – Mother’s Day and Father’s Day – there are some other, typically less-mailed holidays in May and June that you can take advantage of to really stand out in your prospects’ mailboxes. Plus, May/June is graduation time, which means it's a great occasion to host a special sale (and promote it by mail, of course) or simply send a “Congrats Grads” note.
Cinco de Mayo – May 5th. Tequila, tacos, and the traditional Mexican musicians – mariachis – are probably the most celebrated symbols of the Cinco de Mayo holiday. Send a fun, festive “Hola” to your customers or prospects. If it makes sense for your business, host a promotion with music, or a tequila tasting, and use Every Door Direct Mail to reach each address in your target neighborhood at a low cost. Remember, you don’t have to be a Mexican restaurant to take advantage of the 5th of May.
National Nurses Day – May 6th. National Nurses Day (sometimes known as National RN Recognition Day) kicks off National Nurses Week. Use this holiday as an opportunity to celebrate and thank nurses for all they do, especially if your business caters to people in the healthcare industry.
National Teachers Day – May 8th. If you count any teachers among your customers or prospects, show them that you care with a special gift or discount. Even if you don’t market to teachers directly, you could send a flyer self-mailer reminding your customers to thank the teachers in their lives.
Mother’s Day – May 13th. Mother’s Day offers promotional opportunities for a huge range of businesses. If you sell gifts, flowers, cards, or other Mother’s Day-relevant items, use a jumbo postcard mailer to let customers and prospects know about your special offers. If you run a restaurant or other place where people might celebrate, invite families to pre-plan their Mom’s special day. If you run a spa, salon, women’s store, or similar business, think about mailing a special offer “just for Moms.”
As you design your mailer, don't forget to think about who your target prospect is. If you’re advertising Mother’s Day gifts and special celebration venues, your audience is most likely fathers/husbands and children. If you’re advertising a “just for Moms” event, your target audience is most likely the moms themselves. Design and write your mailer accordingly. Better yet, you can use Click2Mail's Mobile Marketing service to create an integrated Mother's Day marketing campaign that combines direct mail, QR codes, and mobile websites.
Memorial Day – May 28th. While many people think of Memorial Day as the kick-off to summer and a good excuse for a barbecue, it's important to remember that this is a federal holiday commemorating the men and women who have died in U.S. military service. Consider sending a heartfelt message, such as a letter, about the meaning of true service and the ideals that the U.S. armed forces embody. Use common sense when designing your Memorial Day promotions, since you don't want to appear to be using a day of remembrance for your own gain.
Graduation – In many areas, the school year wraps up in late May or early June. That means graduations, from Kindergarten, 5th grade, high school, and college. Help your customers and prospects celebrate the new grads in their lives. One idea might be to send a postcard mailer promoting your “school’s out!” special event.