Oct 31, 2012
Celebrating Vets, Giving Thanks, and, of Course, Shopping – Reasons to Mail in November
The election is finally upon us, and the holiday season is just around the corner. Whether you'd like prospects to “vote” for your business or simply want to thank your customers for supporting you throughout the year, there are plenty of great opportunities to mail in November.
Election Day – November 6, 2012. The holiday mailing barrage seems to start earlier every year. Get ahead of the pack by making sure your message hits mailboxes early. You can catch the attention of customers and prospects by linking your mailer to Election Day with a creative mail piece that looks like a voting ballot. Ask your customers and prospects to “vote” for you (with their dollars, of course).
Daylight Savings Time ends – November 4, 2012. The days are getting shorter. Use Every Door Direct Mail (EDDM) to affordably send a postcard reminding customers and prospects to “Fall back” on November 4th.
Veteran's Day – November 11, 2012. Veteran’s Day marks the end of World War I, though it’s often a more general celebration of the brave men and women who fight for America. Send a special note honoring the service of the U.S. armed forces – it’s a cinch with Click2Mail’s Easy Postcard Sender and Easy Letter Sender. You can even use our mailing list services to send a special mailing just to veterans thanking them for their service.
Thanksgiving – November 22, 2012. Thanksgiving offers a great opportunity to get in touch with your clients and prospects – as well as your friends and family. You could send a “Thank you for your business” message on a jumbo postcard sure to stand out in the mailbox, or a “Guide to surviving Black Friday” booklet.
Black Friday – November 23, 2012. If you only have one sale per year, it's probably on Black Friday – the biggest shopping day of the year. If you want to promote your sale with direct mail (such as a postcard or a booklet advertising your products), think about sending more than one mailer. Send the first 15 or 20 days in advance, then another just a few days before your event. You’ll have to be extra creative to stand out in the mailbox this time of year; Click2Mail's Design Services can help you create a mailer that captures your unique message.
December holidays. Now is the time to start planning your December holiday mailing campaign, since it's the perfect time to send mail to your customers and prospects. You don’t even have to be a creative genius – we’ve done the hard work for you, and you can browse the beautifully designed cards, postcards and letters at Click2Mail.com.
Whether you’re sending a last-minute flyer gift-buying guide, a coupon, a reminder to start planning for 2013, or a simple Season’s Greetings postcard, it’s best to be “holiday-neutral” – that is, to avoid sounding like you’re promoting one religious holiday or another, unless you're certain your recipients will find such a message appropriate. Some holiday dates in 2012 to be aware of:
Mailing mid-month is the safest bet to avoid offending customers of one religion or another. That said, December 26th, the day after Christmas, is a huge shopping day, and most retailers have big sales. If you’re promoting your own, call it a “December 26th sale,” “post-holidays sale” or “end-of-year sale” to avoid offending. December is also a good opportunity to send an annual holiday letter to let customers and prospects about your news for the year.
For the special young ones (and those young at heart) in your life, send a letter “from Santa.” It’s a beautifully designed, personalized, hand-signed letter in a hand-addressed envelope postmarked at the North Pole (really!). Visit https://remindsanta.click2mail.com/ to check out the letter templates, including one from an award-winning children’s illustrator. Plus, when you Remind Santa to send that letter today, you’ll get 10% off (enter coupon code NEWS10 at checkout).