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Why Mail this Month? Why Mail in October?

Oct 05, 2016

Want to keep customers loyal through the holiday season? The time to start reactivating that relationship is right now.

Although customer loyalty marketing should be a year-round activity, it's especially important before your expected peak season, such as the 4th quarter holidays. Here are a few ideas for October promotions to get your name top of mind as we head into prime selling time.

 

Sports celebrations. October is the sports fan's dream month, with football, baseball, hockey and soccer all in action. Jump on your local team's bandwagon by offering a great deal or gift with purchase for every win, home run, touchdown, and so on.

 

National Awareness Month. Give customers an incentive to come in and learn more about your products and services.

 

National Breast Cancer Awareness Month. Display the pink ribbon and announce that you'll donate a portion of your proceeds to the breast cancer research or support organization of your choice.

 

Oktoberfest. A timely theme for an open house or sale event. Of course, it's natural for businesses in the hospitality industry.

 

Boss's Day, October 16. Offer a special product, service or discount for any boss, or employees who want to do something nice for their boss.

 

Halloween, October 31. A spook-tacular tie-in for a wide range of tricks and treats. Or have your staff dress in costume and ask customers to vote for their favorite on social media — a great way to build your social media community.

 

Fall harvest. Rake in the sales with a promotion related to the fruits of the earth. Hand out a gift with purchase or reward the first 100 customers with something pumpkin flavored.

 

We hope these ideas will get your creative juices flowing toward a mailing that will boost consumer recognition just in time for their holiday season shopping. Need help getting started? Contact us at 866-665-2787 or email .(JavaScript must be enabled to view this email address).