Sep 03, 2010
Ignite Your Response: Send 250 Postcard and Get the First 50 FREE
One of the principles of good direct mail marketing is to offer something of value. Imagine your prospects thinking, "What's in it for me?" You're asking them to take some kind of action - to mail back a reply card, to pick up the telephone or log onto the Internet, to come into your store. What do they get in return?
Perhaps the easiest way to offer value to your mail recipients is with a coupon. So when they ask, "What's in it for me?" your response is "Buy one, get one free" or "10% off."
A direct mail piece that includes a coupon is more likely to generate a higher response - and a higher ROI (return on investment) - than a direct mail piece without a coupon. Moreover, research has demonstrated that customers who buy with a coupon are more likely (7.5 times more likely) to make a repeat purchase post-promotion than customers who buy without a coupon.
Compelling, right? Even better, including a coupon with your direct mail is easy. Some ideas:
Can't decide which makes more sense for you? Test them both. (In fact, testing is the best way to determine what works for your particular business and your particular audience.) Right now, Click2Mail is offering a special promotion to make it easy for you to test your coupon postcard. For a limited time when you send a minimum of 250 full-color postcards you get the first 50 FREE (that's with printing and mailing!).
To learn about setting up a test mailing and measuring response on each different mailer, see Step 11 of our 12 Steps to Direct Mail Success: Test, Measure, Repeat.
Our limited-time only promotion is good for 250 of our double-sided "SpaceSaver" 4.25 x 6, UV-coated, full-color postcards. Download templates here, or if you already have your postcard created, upload it to Mailing Online here. And remember, if you need a Mailing List, we can help with that too. Once you've uploaded your order and designated your mailing list, you're ready to pay and send. Enter coupon code SEPT250 at checkout.
Once the results are back from your mailing test, and you've determined which postcard achieved a better response, sending that winning postcard to your full list is easy. With Click2Mail you'll always get great discounts whether you're sending another 250 or 2500.