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Gone are the days of the printing press that required plates to be created for each and every item printed. That process, while revolutionary in its day, made it nearly impossible and very expensive to use variable data. Today, thanks to advances in technology have made variable printing as easy as using “mail merge” in a word processor...

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Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...

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In spite of the tsunami of digital communications that has inundated the world over the past couple of decades, business-to-business marketers continue to give direct mail the single largest chunk of their budget, according to a Pitney Bowes survey. Over half of the same survey respondents said that direct mail was the best way to reach senior management prospects. Here's why...

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You may have heard recently that outbound marketing is so over. Consumers have been flooded with messages in all channels — TV/radio, email, the internet, telemarketing, the environment and, yes, the mailbox — to the point where they just tune it all out. Inbound marketing is where it's at, some experts are proclaiming...

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Like your pizza hot? ... getting your physical address right makes all the difference in getting that pizza delivered before it’s cold. No one expects a telephone operator to connect their call...

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