Informed Delivery for Direct Mail Campaigns: How to Add a Digital Lift
Business Reply Mail vs Courtesy Reply Mail: Which Reply Option Should You Use?
How to Use EDDM for Restaurants, Realtors, and Retail Stores
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Informed Delivery for Direct Mail Campaigns: How to Add a Digital Lift
By Lee Garvey Most direct mail campaigns get one shot at the recipient’s attention — the moment the piece comes out of the mailbox. Informed Delivery gives you a second shot before that even happens, delivered directly to their inbox the same morning their mail is sorted. For mailers who are already paying to print…
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Business Reply Mail vs Courtesy Reply Mail: Which Reply Option Should You Use?
By Lee Garvey The reply envelope is the most underrated piece of any direct mail campaign. You can write compelling copy, nail the offer, and design a beautiful mailer — and then lose a response because the person didn’t want to find a stamp. Getting the recipient to act is the whole point. Making that…
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How to Use EDDM for Restaurants, Realtors, and Retail Stores
By Lee Garvey EDDM asks one deceptively simple question: is your customer anyone who lives near you? For a lot of businesses, the honest answer is yes. A pizza shop, a new real estate listing, a boutique’s seasonal sale — none of these require a carefully segmented list of names and demographics. They just need…
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Scuffs and Burns on Mail
Scuff and burn marks on mailpieces: what’s causing it and how to protect your mail If you’ve noticed scuff or burn marks on postcards and printed mail in your mailbox, you’re not alone. In the last several weeks, we’ve had an uptick in reports of mail being damaged this way during postal processing and delivery.…
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Nonprofit Direct Mail Guide: Eligibility, Postage Savings, and Campaign Planning
By Lee Garvey Every dollar a nonprofit spends on outreach is a dollar that doesn’t go toward the mission. That tension — between reaching donors and staying lean — is exactly why USPS nonprofit postage rates exist, and why direct mail remains one of the most cost-effective fundraising channels available to qualifying organizations. Physical mail…
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New Movers Mailing Lists: How to Build Offers That Convert After a Move
By Lee Garvey There’s a narrow window after someone moves to a new home when their loyalty is completely up for grabs. Their old dry cleaner, dentist, pizza place, and hardware store are now inconveniently far away. They don’t have a favorite anything yet in their new neighborhood — and they’re actively looking to fill…
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Direct Mail Design Specs Checklist for USPS-Compatible Mailpieces
By Lee Garvey Most direct mail campaigns don’t fail because of a weak offer or a bad list. They fail because someone designed a beautiful piece and submitted it without checking whether it would actually survive the postal system. A misplaced address block, a missing bleed margin, or a file submitted at the wrong resolution…
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Direct Mail Postcard Sizes Explained: When to Use 4×6, 6×9, and 6×11
By Lee Garvey Postcard size isn’t a formatting detail — it’s a strategy decision. The same offer sent on a 4×6 and a 6×11 will land differently in the mailbox, register differently in the hand, and signal something different about your brand before a single word is read. Get the size right and your message…
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Every Door Direct Mail vs Mailing Lists: Which One Fits Your Campaign?
By Lee Garvey Two business owners walk into a post office. One leaves with a stack of postcards addressed to 3,000 carefully chosen homeowners with swimming pools. The other leaves with the same number of postcards bound for every single mailbox on six carrier routes near a new pizza shop. Same channel, same goal —…
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