Enticing recipients to read your message is only the first step. Profitability lies in what comes next: getting those readers to take action and become customers.
The single most important element of your direct mail marketing piece is the request for a response. Here’s where you tell prospects what you want them to do, whether it’s placing an order, using a coupon or requesting information.Read More
Sized Up: Designing Your Large Format EDDM for SuccessRead More
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