How to Create a Successful Bulk Mail Marketing Campaign

Bulk business mail advertising techniques have not only stood the test of time but continue to lead the way for effectively reaching customers and generating results. Statistically, when properly planned and prepared they offer a lower CPR (cost per response) and higher ROI (return on investment) than other marketing methods. 

How to Mail a Letter to a Business (Step-by-Step Guide) 

Sending letters can feel like a lost and dying art in the age of email, social media, and YouTube shorts. That’s a pity because letters are still a great way to connect with people, especially business owners. Here’s how to mail a letter to a business.

Why Your Direct Mail Needs a Response Device

Enticing recipients to read your message is only the first step. Profitability lies in what comes next: getting those readers to take action and become customers.

The single most important element of your direct mail marketing piece is the request for a response. Here’s where you tell prospects what you want them to do, whether…

How to Send Legal Documents Through the Mail Safely & Securely

The question of how to send legal documents through mail gets asked more often than you’d think. Legal documents need special, secure handling because their content is usually confidential and time-sensitive.  The Internet, email, and other online document delivery systems offer the promise of secure and timely delivery. However, even if tight security measures are…

How to Write a Friendly Letter for Past Due Invoices

Writing a letter for past due invoices is a necessary evil but often also an unwelcome and time-consuming task. Your business has provided products or services with the understanding that clients would pay for them.  And yet, we still end up asking those ever-dreaded questions: ‘Where’s the money, Lebowski?’   Statistics vary for how many people…

Easy Ways to Segment Your Mailing List

Segmenting your mailing list can be a great way to personalize your communications, make the right offer to the right group at the right time. Targeting your audience more effectively with a personalized message is always more effective and lets your customer know you understand them and their needs. Defining your best customer Before you…

10 Reasons to Send Your Customer a Greeting Card Today

Mail is another way to connect with your customers. It is a unique way to “touch” your best customer outside a computer, and reach them in their home without being intrusive. The leave-behind value of a physical card can’t be beat! Mail is often shared with others that have like interest and could become your…

New Postage Rates Effective January 22, 2023

As you may already know, the US Postal Service has scheduled multiple postage rate increases this year, with the next increase effective Sunday, January 22, 2023. As a result, postage rates and fees charged to you by Click2Mail will increase effective Saturday, January 21, 2023. Please note that the rates we charge you are subject to change whenever there…