The Ultimate Guide to USPS Certified Mail
By Lee Garvey In a world of instant digital messages, the physical letter still holds a unique power. It carries weight and demands attention. USPS Certified Mail is the official tool for this critical task. It transforms a simple envelope into a verifiable chain of custody. This guide will clarify the entire process and show…
Direct Mail Pricing: Factors and Tips for “Just Sold” Postcards
By Lee Garvey The ink is dry on the closing documents, and another home is officially sold. This crucial window is your prime opportunity to broadcast your success. The most effective tool for this is the “Just Sold” postcard. This guide will walk you through the copywriting formulas, design essentials, and a clear breakdown of…
How to Send Certified Mail Online (The Easy Way)
By Lee Garvey The certified mail process feels like a relic from a different era. It’s a task built on paper forms, fragile receipts, and a trip to the post office. There is a modern alternative. This guide will walk you through how to send certified mail online, transforming a complex chore into a simple,…
Direct Mail Postcards: Design Tips and Best Practices
By Lee Garvey In an inbox overflowing with unread emails, a physical postcard commands a moment of undivided attention. It’s a tangible piece of your brand that lands in someone’s hands. But this opportunity is fragile. A cluttered design will end that moment instantly. This guide breaks down the essential design tips and technical best…
What is EDDM? A Beginner’s Guide to Every Door Direct Mail
By Lee Garvey In a world saturated with digital ads, physical mail has become a powerful way to stand out. But the traditional process of sending it is a hassle most businesses would rather avoid. This is where EDDM, or Every Door Direct Mail, comes in. It’s a unique USPS program that allows you to…
HIPAA Compliant Printing and Mailing Services: A Guide
By Lee Garvey In an era where a single data breach can cost millions, healthcare organizations fortify their digital walls. Yet, a critical vulnerability often remains wide open: the physical mailroom. This guide cuts through the complexity of HIPAA compliant printing and mailing. We’ll break down the essential features you need, transforming a necessary risk…
Click2Mail vs. PostcardMania: A 2025 Comparison
By Lee Garvey The humble postcard has a secret life. It’s an invoice, a legal notice, and a marketing blast. Getting physical mail out the door efficiently is a unique superpower for businesses. Two names dominate the conversation: Click2Mail and PostcardMania. They represent two entirely different philosophies. One is a marketing agency in disguise, while…
Just Sold Postcard Verbiage: Crafting the Perfect Message
By Lee Garvey A “Just Sold” sign is a powerful beacon of credibility. A paper postcard announcing that victory cuts through digital noise with a tangible sense of trust. The only thing that should stand between you and that powerful moment is the message on the card. Let’s demystify the real cost of direct mail…
How to Mail a Letter Online in 5 Minutes
By Lee Garvey Remember the last time you had to mail a letter? The hunt for envelopes and stamps, the printer jams, and the inevitable trip to the Post Office. It’s a process that feels frozen in time. What if you could handle everything from your desk? This guide will show you how to send…
Direct Mail Integration: Combine Postcards with Digital Marketing for Better Results
By Lee Garvey While everyone else fights for attention in crowded inboxes and social media feeds, smart marketers are rediscovering a secret weapon that lands directly in their customers’ hands. Direct mail postcards enjoy virtually no competition in the physical mailbox, but here’s the twist: the most successful campaigns aren’t choosing between digital and physical…
Postcard Sizes and Formats: Choose the Right Dimensions for Your Marketing Goals
By Lee Garvey The difference between a postcard that gets noticed and one that gets tossed might be measured in mere inches. While most marketers obsess over perfect headlines and eye-catching graphics, the smartest ones know that size literally determines whether their message lands in the right postal rate category—or whether it lands in the…
Small Business Direct Mail: Cost-Effective Postcard Marketing Strategies That Work
By Lee Garvey While your competitors argue over Facebook ad costs and Google keyword prices that change by the hour, there’s a marketing channel sitting quietly in every American mailbox with a 90% open rate. Direct mail doesn’t crash when iOS updates roll out, doesn’t get buried in spam folders, and doesn’t require you to…
HVAC Direct Mail Postcards: Generate More Service Calls with Targeted Campaigns
By Lee Garvey While your competitors are burning through digital ad budgets with diminishing returns, smart HVAC contractors are rediscovering a marketing channel that actually lands in customers’ hands: direct mail postcards. Unlike emails that disappear into spam folders or online ads that get blocked, postcards command attention the moment they hit the mailbox. The…
Postcard Marketing ROI: How to Measure and Maximize Your Direct Mail Returns
By Lee Garvey Most marketing channels promise instant feedback. Click a button, see the analytics. Send an email, watch the open rates roll in. But postcards? They disappear into mailboxes like messages in bottles, leaving marketers wondering if their investment actually worked. The truth is, postcard campaigns can deliver some of the strongest returns in…
USPS Postcard Rates Guide: Current Pricing and How to Qualify for Discounts
By Lee Garvey The humble postcard just got more expensive. On July 13, 2025, the USPS raised postcard rates by 5 cents to 61 cents per piece, marking the sixth increase since August 2021. For businesses sending thousands of postcards monthly, that seemingly small bump translates to hundreds or thousands of dollars in additional annual…
Direct Mail Cost Calculator: What You’ll Really Pay Per 1000 Pieces in 2025
By Lee Garvey Your marketing budget spreadsheet shows a line item for “direct mail” with a question mark next to the cost. You’ve heard horror stories about astronomical printing bills and hidden fees that turn a simple postcard campaign into a budget nightmare. Meanwhile, your competitor just launched a sleek direct mail campaign that’s driving…
Jumbo Postcard Marketing: When and How to Use Oversized Direct Mail for Maximum Impact
By Lee Garvey While your competitors are fighting for digital attention in crowded email inboxes and social media feeds, there’s a surprisingly analog solution sitting right in your prospect’s mailbox. Jumbo postcards—those oversized 6×9, 6×11, and larger direct mail pieces—are quietly dominating the physical mailbox with an almost unfair advantage: they literally cannot be ignored.…
EDDM Postcards: Complete Guide to Every Door Direct Mail Marketing and Cost Savings
By Lee Garvey Most small business owners spend hours crafting the perfect customer list, only to watch their carefully targeted postcards get tossed in the trash. Meanwhile, the pizza joint down the street blankets every mailbox in a three-mile radius and can barely keep up with orders. The difference? They discovered Every Door Direct Mail,…
Church Postcard Mailers: Effective Outreach Strategies for Growing Your Congregation
By Lee Garvey While most churches have embraced social media and email newsletters, there’s something quietly revolutionary happening in mailboxes across America. Physical postcards are cutting through digital noise in ways that surprise even seasoned ministry leaders. When someone sorts through their mail, your church postcard gets a guaranteed moment of attention—no algorithm decides whether…
Direct Mail Address Lists: How to Purchase and Target the Right Prospects for Postcards
By Lee Garvey Your brilliant postcard design is ready. Your compelling offer is crafted. Your budget is approved. But there’s one detail that will make or break your entire campaign: the names and addresses of the people who will actually receive your mail. Get this wrong, and your beautiful postcards become expensive recycling bin fillers.…
Postcard Advertising Costs: What You’ll Really Pay for Direct Mail Success
By Lee Garvey A single postcard can cost anywhere from 53 cents to $2.46. That’s not a typo – it’s the reality of direct mail pricing that catches many business owners off guard when they’re planning their first campaign. The difference isn’t in the quality of paper or ink, but in understanding how volume, size,…