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If you think direct mail is “old school” and that digital is only for those born after 1982 you wouldn’t be alone. But you’d be wrong. Direct mail, especially when it’s integrated with our digital tools, is proven effective at reaching across generations. . .

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Grandparent’s Day is September 7th, so it’s a fitting month to talk about marketing to seniors. Baby Boomers and their parents make up the largest segment of the American population, and as a demographic have very different preferences when it comes to marketing. Here, read the stories of three senior care service providers who have found great success with direct mail. . .

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Summer is almost here! The heat is cranking, vacations are being planned, and so begins a busy season for auto industry professionals. From keeping in touch with your current customers to sending summer promotions for new customers, June is the perfect time to mail . . .

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About a year ago, the USPS mandated some changes to flyer self-mailers, which forced a change in our templates. Accommodating the change was a challenge for some of our customers, so we’ve developed a new template that meets USPS requirements and gives you all the benefits you’d come to love about flyer self-mailers. Find out about the new templates and how you can put flyer self-mailers to good use . . .

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Did you know that companies choose colors based at least in part on the psychological impact it has on you? As you design your mailers, what colors should you choose to have the desired impact on your audience? Learn about the psychology of colors in marketing, and what different colors mean…

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