Oct 05, 2012
WhitePages is the world's largest and most trusted source for business and people search, with more than 200 million people – and growing. WhitePages provides contact information for people and businesses in the U.S. on their own website as well as on 1,500 other sites. About a year ago, the company decided to add a unique way for their online customers to connect with local neighbors using direct mail. They approached Click2Mail to see if we could help them make their “Welcome to the Neighborhood!” promotional mailings easier.
Of course, making mail easy is what we do best! The developers at WhitePages worked with our developers to customize our REST API. Now, WhitePages.com provides the neighbor addresses through their own system, then uses those addresses to create a postcard “order” with the Click2Mail system. The person organizing the block party can choose from a range of postcard templates, then customize her “order” with the host address, date and time, and contact details. We receive that order, print the postcards, and mail them. It’s all automatic – no manual intervention required until we physically print and mail the postcards.
By using the Click2Mail API, WhitePages.com designed a feature where anyone can create up to 100 Block Party postcards and have them mailed via First-Class Mail – totally free! The Organize a Block Party tool allows you to select your neighbors from a map (after you’ve told the system your own address), auto-send postcard invitations to those neighbors, and view RSVPs online – all made possible by Click2Mail.
So in addition to the small business customers we typically profile in our Customer Success Story articles, we also work with a range of very large companies to make mail easier for them as well. (We’ve built similar solutions for the U.S. Patent and Trade Office, a very large financial services firm, and many others.)