School is back in session, autumn is in the air, and the madness of summer is drawing to a close. Finally. For marketers, September quietly signifies the beginning of the holiday season. September is a great time to strategize, plan, and lay down the groundwork for what will be done the rest of the year. Whether it’s a school group planning fundraisers and booster programs, or your office prepping for the holiday rush, September is a time to look forward.
Local Festivals and School Events
Who doesn’t love a great fall festival? Religious organizations, school groups, small town municipal groups: all across the US, communities find a reason to gather and celebrate in the fall. Event mailers are a great way to build attendance. Don’t forget to include a street address for the event so potential attendees have something to enter into their map app. Other helpful information about an event includes a rain date (if there is one) and a website that includes more detailed information.
Every Door Direct Mail is a great way to make sure that you reach every home in the community with information about your upcoming event. Send out a flyer with event details or a postcard with a coupon to be used the day of the event.
Booster Groups
September is a common time for schools to begin fundraising efforts and booster programs. School groups could send a brochure or a large postcard to families in the district listing ways to get involved, products to purchase, or other ways to help the school out. Managing these types of mailings with Click2Mail is easy and efficient, without a single paper getting lost in a locker.
Plan Your Holiday Mailing
Don’t forget, with Click2Mail you can schedule mailings up to 120 days in advance. This makes September a perfect time to start organizing, planning and looking at your holiday mailing schedule. Now is a great time to update your mailing list and make sure you are able to reach all of the right people and not wasting time or money on invalid addresses.
Planning ahead also helps you avoid potential delays caused by peak volume mail periods, ensuring your items have a few extra days to arrive.
Use the experiences of the last couple of years to lead your marketing efforts this year. Was there a lull at a certain point in the season? This year, fill that hole with a pre-season event or a VIP sale and plan a postcard mailing to invite your best customers.
Track the marketing pieces you send this year to help set yourself up for success next year. Trying something new is easy and fun with Click2Mail. Send a self-mailer and monitor how your customers respond to it.
So while the calendar may say “fall,” it’s time to start thinking “Jingle Bells,” hot cocoa and examining what your well thought out approach to the holidays mailing season can do for your business this year.
Click2Mail can help be a key to your success! Contact our Customer Support department if you’ve got questions about using Click2Mail to maximize your fall or holiday mailings. We’re happy to help!
