By Lee Garvey
Your inbox has 247 unread emails, but that postcard on your kitchen counter? You’ve looked at it three times this morning. While digital marketing drowns in noise, direct mail postcards cut through the clutter with surgical precision—but only if you choose the right mailing service to deliver them.
The postcard mailing industry spans from basic print-and-ship operations to sophisticated marketing platforms that handle everything from design to delivery tracking. Whether you’re a real estate agent sending “just sold” announcements or a retailer promoting seasonal sales, your choice of mailing service can make the difference between a campaign that converts and one that gets tossed in the recycling bin.
Launch 500 postcards in ~5 minutes. We print, address, and mail for you.
Upload your design and mailing list, pay, done. No post office run. No subscriptions. Next-business-day mailing for most products.
- Postcards (bulk or 1-to-1)
- Letters & Certified Mail™
- Flyers & Brochures
What to Look for in Postcard Mailing Services
The postcard mailing industry spans from basic print-and-ship operations to sophisticated marketing platforms. These key differentiators will help you choose a service that matches your specific needs rather than settling for a one-size-fits-all solution.
- Pricing Structure and Volume Flexibility: Cost structures vary dramatically between providers. While traditional print shops lock you into minimum orders of 1,000+ pieces, modern hybrid services let you mail individual postcards at competitive rates. Watch for hidden setup fees, design charges, and list processing costs that inflate true cost-per-piece. The best providers include these services in base pricing and offer tiered rates where bulk orders can drop below $0.55 per piece.
- Speed and Production Options: Next-day mailing has become the gold standard for responsive businesses. Services offering same-day printing and mailing for orders placed before evening cutoffs provide maximum flexibility for time-sensitive campaigns. Look for providers with strategically located printer networks that ensure consistent quality and faster delivery to recipients.
- Design and Customization Capabilities: Top-tier services offer comprehensive design ecosystems with six or more postcard formats, from compact 3.5×5 inch cards to attention-grabbing 6×11 inch “jumbo” postcards. Advanced personalization features should include mail merge capabilities at no additional cost, letting you customize text and graphics based on customer data, purchase history, or behavioral triggers.
- Quality and Reliability Features: Professional services provide full-bleed printing with premium finishing options like UV coating. Critical operational features include real-time address validation, delivery confirmation, returned mail processing, and integration capabilities with CRM systems or marketing automation platforms.
Top Postcard Mailing Services: Head-to-Head Comparison
To help you make an informed decision, we’ve analyzed four leading postcard mailing services across the criteria that matter most to businesses. Here’s how they stack up:
Click2Mail: The Complete Solution
Strengths: Click2Mail delivers the most comprehensive platform for businesses that need flexibility and speed. With next-day mailing capabilities, no minimum volume requirements, and transparent pricing starting at $0.53 per postcard, it eliminates the traditional barriers that plague direct mail campaigns. The service offers six postcard sizes (including the attention-grabbing 6×11 jumbo format) and provides extensive automation through APIs, Zapier integration, and specialized apps like MailJack+ for document automation.
Best For: Businesses requiring quick turnaround times, variable volume campaigns, or automated mailing integration with existing systems.
Key Features: Next-day production, no setup fees, API integration, comprehensive size options, USPS tracking, certified mail options.
PostcardMania: The Marketing Specialist
Strengths: PostcardMania positions itself as a full-service marketing partner with over 320 employees and an in-house 69,800 sq ft facility. They offer printing at 7¢ per postcard and provide design services with templates optimized for various industries. Their standout feature is the “Everywhere Small Business” service that creates matching Google, Facebook, and Instagram ads targeting the same recipients as your postcards.
Limitations: Higher service complexity may overwhelm simple campaigns, and their marketing-heavy approach might not suit businesses preferring straightforward mailing services.
Best For: Small businesses wanting comprehensive marketing campaigns with coordinated online and offline components.
VistaPrint: Address List Add-On
Strengths: VistaPrint offers accessible entry-level pricing with campaigns starting at $55.99 for 50 postcards (including printing, addressing, and postage). They provide address list purchasing services and allow customers to reuse purchased lists for one calendar year. Their established brand recognition and user-friendly interface make them appealing to first-time direct mailers.
Limitations: Limited to smaller quantities (maximum 20,000 pieces), basic customization options, and minimum order requirements.
Best For: Very small businesses with minimal mailing needs and tight budgets.
PsPrint by Deluxe: The Traditional Printer
Strengths: PsPrint offers premium paper options including ultra-thick 16-point stock and unique colored core cards. They provide specialty options like foil stamping and die cutting, plus EDDM (Every Door Direct Mail) services. Their traditional printing expertise shows in their paper quality and finishing options.
Limitations: Primarily focused on printing rather than comprehensive mailing services. Limited automation options and higher minimum quantities for specialty services. Their pricing structure can become complex with various add-ons and finishing options.
Best For: Businesses prioritizing premium print quality and unique paper options over speed and automation.
The Verdict: Why Click2Mail Leads the Pack
While each service has merits, Click2Mail consistently outperforms competitors in five areas that matter most for successful postcard campaigns:
- Speed and Reliability: Click2Mail’s next-day mailing capability beats the competition. When time-sensitive promotions or quick market responses are crucial, Click2Mail delivers.
- True Cost Transparency: Unlike competitors that layer on setup fees, design charges, and hidden costs, Click2Mail provides clear, upfront pricing.
- Volume Flexibility: Click2Mail eliminates the minimum quantity barriers that restrict testing and small campaigns.
- Integration Capabilities: For businesses requiring automation, Click2Mail’s comprehensive API, Zapier integration, and specialized applications like Email-to-Mail provide seamless workflow integration that competitors simply don’t match.
- Professional Features Without Complexity: Click2Mail delivers enterprise-grade capabilities—including certified mail, priority shipping, and detailed tracking—without the complexity and overhead of competitors.
The result is a service that scales with your business needs while maintaining the simplicity and speed that modern marketing demands require.
Ready to Launch Your Postcard Campaign? Start Here
Choosing the right postcard mailing service shouldn’t require comparing dozens of providers or deciphering complex pricing structures. The best solutions combine competitive pricing, professional quality, and operational flexibility—without locking you into subscriptions or minimum volume commitments that don’t match your actual needs.
Click2Mail eliminates the traditional barriers to effective postcard marketing with next-day mailing capabilities, comprehensive design tools, and seamless integration options that work whether you’re sending a single test postcard or launching a 50,000-piece campaign.
With no setup fees, transparent pricing, and API capabilities for automation, you can focus on crafting compelling messages instead of managing mailroom logistics. Contact Click2Mail today to see how their comprehensive mailing platform can streamline your direct mail campaigns and deliver the professional results your business deserves.
About Lee
Lee Garvey is the founder of Click2Mail, a pioneering platform in cloud-based direct mail automation since 2003. Under his leadership, Click2Mail has become a trusted USPS partner, helping thousands of businesses streamline their mailing processes and effectively bridge the gap between digital and physical marketing.
