Color can be one of the most powerful elements of design for direct mail, ads, and other marketing materials. With that in mind, we are pleased to announce a quick, new way to add color to your next black and white project: Printers Choice Color paper option!
Printers Choice is a low-cost way to refresh your next postcard mailing when using black and white print. A random selection of four Astrobright®, 65# uncoated cardstock paper colors will be selected for your project (Lunar Blue, Galaxy Gold, Cosmic Orange, and Pulsar Pink). This option can be selected for both 4.25 X 6 and 5 X 8 postcards.
Black and white print postcards are cost-effective and appealing to business mailers. Now, adding a pop of color with colored cardstock paper can transform a modest postcard to an eye-catching marketing mailer with low added expense. Plus, sometimes using one color for many direct mail pieces to the same potential customer could be seen as boring or commonplace. Printers Choice colored cardstock paper is a fun way to keep your postcards fresh and attractive.
To order Printers Choice paper with a document that you have already created, simply click the “Options” section of MOL Pro and change paper color to “Printers Choice.” Printers Choice, like all new products, product upgrades, and new features, are available in MOL Pro.
For the same price as our yellow or green postcards, customers who select Printers Choice will have their postcards printed on one of the four core colors. You will not be able to choose how many of each color you receive. However, we are always interested in your feedback, and if we get enough requests for a certain item, then we may be able to offer it as a selection in the future.
Don’t worry! You will still be able to order yellow or green postcards, (one of our most popular options) for adding color to your campaigns. If you would like to see the paper colors first before creating your next project, please call or email us to request swatches. We would be happy to send them to you!