Bulk Mail Postcard Rates: Complete 2025 Pricing Guide and Cost Breakdown

By Lee Garvey

While everyone else fights for attention in crowded email inboxes, smart marketers are winning customers through their physical mailboxes. Bulk mail postcards cut through digital noise with a 100% open rate and tangible presence that people actually notice and remember. The best part? Modern bulk postcard pricing has evolved far beyond the old-school model where you needed massive volumes to see real savings.

Whether you’re a small business testing your first campaign or a large enterprise planning nationwide outreach, knowing how pricing tiers, postcard sizes, and volume thresholds work together will help you maximize every dollar spent on direct mail.

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Click2Mail’s Tiered Bulk Pricing Structure: An Overview

Gone are the days when bulk mail pricing meant choosing between expensive small runs or committing to massive quantities before testing your campaign. Click2Mail’s tiered pricing structure makes bulk rates accessible from your very first postcard while still rewarding larger volumes with deeper discounts.

Here’s how the pricing breaks down:

• No minimum quantity requirements – Access bulk rates whether you’re mailing 50 postcards or 50,000
• Transparent tier pricing – Costs decrease predictably as volume increases, from $2.46 per postcard for single pieces down to $0.53 for orders over 500,000
• Built-in testing affordability – Even low-volume tiers remain cost-effective, letting you test messaging and design before scaling up
• Zero setup fees – Your entire budget goes toward printing and postage, not administrative costs
• Personalization included – Variable data and mail merge features cost the same whether you use them or not
• Same-day pricing transparency – Know your exact costs upfront with no hidden fees or surprise charges

The printing cost portion drops significantly with volume – from $0.18 per postcard for single pieces to just $0.07 for half-million piece runs. Meanwhile, postage remains consistent at $0.462 per postcard regardless of quantity, since USPS pricing doesn’t vary by volume for standard marketing mail rates.

2025 USPS Postcard Rate Breakdown

USPS pricing varies significantly based on postcard size, mail class, and volume processing options, with potential savings of 20-30% available through proper classification and presort processing.

Standard Marketing Mail Rates

Marketing Mail (formerly Standard Mail) offers the most cost-effective rates for bulk postcard campaigns. Current rates for standard-size postcards (up to 4.25″ x 6″) start at $0.395 per piece for basic Marketing Mail service. Oversized postcards that exceed standard dimensions jump to letter rates, starting at $0.576 per piece. These rates apply to non-urgent promotional mailings and require minimum quantities of 200 pieces or 50 pounds of mail.

First-Class vs. Marketing Mail Considerations

First-Class postcard rates begin at $0.56 per piece for standard sizes, with faster delivery but higher costs. Choose First-Class for time-sensitive communications like appointment reminders or event announcements. Marketing Mail works best for promotional campaigns where delivery within 3-10 business days is acceptable. The cost difference can add up quickly – a 10,000-piece campaign costs $1,650 more using First-Class versus Marketing Mail rates.

Presort Discounts and Volume Requirements

Presort processing can reduce Marketing Mail rates by $0.047 to $0.094 per piece depending on how well your mailing list is organized by ZIP codes. Basic presort requires minimum volumes of 200 pieces and simple ZIP code sorting. Enhanced presort discounts need 500+ pieces and more sophisticated address preparation.

These savings become substantial on larger campaigns – a 25,000-piece mailing could save over $2,000 annually through proper presort preparation. Most professional mailing services like Click2Mail handle presort processing automatically, applying the maximum available discounts to your campaign.

Postcard Size Impact on Bulk Mail Costs and Postage Rates

Choosing the right postcard size involves more than aesthetics – it directly affects both your printing costs and postage rates. The size you select can mean the difference between postcard rates and letter rates, potentially adding hundreds or thousands of dollars to large campaigns.

Standard Postcard Sizes (4.25″ x 6″ and smaller)

Standard postcards qualify for USPS postcard rates, which are significantly lower than letter rates. These sizes work well for most marketing messages while keeping costs minimal. The 4.25″ x 6″ format offers the most design flexibility within the standard category, providing enough space for compelling visuals and clear messaging without triggering higher postage rates.

Smaller formats like 3.5″ x 5″ postcards represent the most economical option for simple messages, starting at just $0.53 per piece for large volumes. While compact, these postcards still deliver the tangible impact that makes direct mail effective.

Oversized Postcards (4.6″ x 5.8″ and larger)

Here’s where postcard pricing gets tricky. Once you move beyond standard dimensions, postage rates can jump significantly. Larger postcards often fall under letter rates rather than postcard rates, but there’s a crucial volume threshold that can help you maintain better pricing.

For oversized postcards, reaching minimum volumes of 200-500 pieces becomes essential for cost optimization. At these thresholds, you can qualify for presort mailing discounts that help offset the higher base rates. First-class presort pricing requires at least 500 pieces but can provide substantial savings on larger format campaigns.

Choosing Size Based on Your Business Type

Your business model should guide your size selection. Budget-conscious campaigns or simple promotional messages work perfectly with standard 4.25″ x 6″ postcards. However, high-end service providers – think luxury real estate, premium financial services, or upscale retail – often find that larger, more impressive postcards better reflect their brand value and justify the additional cost through improved response rates.

Start Your Next Postcard Campaign Today

Now that you understand how bulk postcard pricing works, the next step is putting that knowledge into action. Click2Mail eliminates every traditional barrier to direct mail success – no minimum volumes, no setup fees, no mailroom hassles, and no long-term commitments. You can design, print, and mail professional postcards entirely online, with most orders shipping the next business day.

Whether you’re planning a small test campaign or a large-scale marketing push, Click2Mail’s platform provides instant cost estimates, design tools, and the flexibility to mail from anywhere at any time. Skip the complexity of traditional bulk mail services and start reaching customers through their physical mailboxes today. Contact Click2Mail to explore how their comprehensive mailing solutions can transform your marketing results while simplifying your entire direct mail process.