The weatherman says that March comes in like a lion and goes out like a lamb, but we say that you can keep sales roaring all month long with direct mail. Here are some smart marketing bandwagons to jump on in March.


Goodbye to Winter. Offer can’t-miss discounts on your soon-to-be-out-of-season merchandise, from coats to snow shovels. Make room for arriving 2016 models by moving out last year’s; computer monitors, for example.


Hello to Spring. Be the early bird that gets the shopping worm for warm weather supplies. Grills, air conditioners, garden tools and golf clubs are just a few of the possibilities.


St. Patrick’s Day. Judging from previous years’ track record, there’s no limit to the type of business that can cash in on a “feeling lucky” promotion.


Easter. This year it falls on March 27, so expect the preceding few weeks to be busy for candy, gifts, go-to-church apparel and celebration foodstuffs. Restaurants and bakeries can tie in with special holiday creations.


Sports mania. The college basketball season concludes with “March Madness” playoffs. Major league baseball teams televise pre-season exhibition games. The Summer Olympics are on the horizon. And fans are itching to get their spectating ducks in a row.


Wedding and prom planning. For these popular May and June events, arrangements must be made as early as February or March. So party services — caterers, photographers, florists, musicians, venues, etc. — should promote themselves now.


Vacation planning. Remind customers that travel during the summer season should be scheduled ASAP to get their preferred dates. This is also the month for great deals on travel-related merchandise such as luggage.


If none of these events seem relevant to your business, simply have a Spring Fling! People are in the mood to lighten up and enjoy life … in other words, to buy. Make sure you get your fair share with a timely March mailing.