Nov 07, 2013
Getting your mail to its intended recipients is an important element of a successful direct mail campaign. If you have names in your mailing list, you want to make sure that they are accurately associated with each address. And you want to make sure that each address itself is correct. Otherwise, you may be spending money to mail to people you don’t really intend to mail to.
We’ve heard from customers who have a list and want to mail to the particular addresses in the list, but are not confident about the accuracy of the recipients’ names. We’ve also heard from customers who want to mail to particular people regardless of where they currently live. Or sometimes customers want to mail to their whole business neighborhood. Click2Mail makes it easy to effectively mail in any of these situations by:
Personalizing the mailer when you’re not mailing to a particular person
At Click2Mail we’ve long talked about the fact that personalized mail is smart mail. Personalizing mail is a great way to grab recipients’ attention and encourage them to act on your offer. There are many ways companies personalize their mail, including addressing the customer by name, sending out personalized letters on special days (like birthdays and customer anniversaries), and including images specific to the customer’s preferences (like images of products similar to the ones they last purchased). When you have a list of names, addresses, and personal information (like birthdays, purchase history, or other preferences), personalization can be a great way to maximize the return on your mail investment.
But personalization is not always practical. If you don’t have a mailing list with names you’re confident in – if you want to mail to particular addresses regardless of who occupies those addresses, or to whole carrier routes – then direct personalization might not make sense. Yet you can still infuse elements of personalization into your mailers to grab prospects’ attention. For example:
So if you don’t have a mailing list you’re confident about, or you’re not sure of the current addressee’s name, with Click2Mail you can still send mail easily and cost-effectively because we run the change of address and standardization for you. And, with a little creativity, you can still infuse elements of personalization into your mailer to make it stand out in the mailbox.