Apr 15, 2013
The Right Way to Personalize Your Direct Mail Campaign
First, let's start with some basics: what is personalization. Perhaps you've heard terms like “variable data,” “dynamic data,” or “mail merge.” They all boil down to essentially the same thing: personalization. Whether you call it dynamic data or mail merge, you're talking about changing the text, graphics or images from piece to piece, all without slowing down the printing process. This kind of variable printing allows us to send the exact same letter to thousands of recipients, each with a personalized salutation (“Dear Mr. Smith” or “Dear Ms. Thompson”) or other personalized elements. With digital technology, you can send customized messages to thousands of people with virtually no added cost.
Variable data is a powerful tool in Click2Mail's direct mail arsenal. It allows you, the sender, to more precisely target recipients, creating mail pieces that are unique to them, thus increasing your response rate. What might this look like in practice? Consider these examples:
If you're looking for a simple, affordable way to boost a mailing's response rate, personalization is the way to go. Interested in learning more about how to use personalization in your direct mail campaigns? Register for our upcoming webinar on Thursday, April 25, from 3 to 3:30 p.m.