It’s the height of the Christmas/Hanukkah/New Year celebrations, when people are making their purchase decisions, not just for right now but for the year ahead. Let’s count the ways your direct mail marketing can strike while the iron is hot.

1. Boost retail sales. It’s not too late to mail out product news, brochures, and promotional flyers. Surveys show that 93% of shoppers don’t finish their gift list until the last few days before Christmas … and nearly 20% don’t even start until then.

2. Maximize nonprofit solicitations. ‘Tis also the season to make donations (and get a 2015 tax deduction). Meet and exceed your target with weekly sales letter mailings throughout December.

3. Send holiday greetings. Send beautiful, customized postcards or photo letters to current and prospective customers, suppliers, employees … in short, everyone whose “nice list” you want to be on. People still value a traditional card more highly than an email. Plus, it’s the perfect excuse to push your agenda!

4. Invite them to a party. There’s no better way to launch a product, open a new branch office, raise funds or thank loyal customers and business associates than with a party. And there’s no better time of year to do it.

5. Be a tease. If you’ve planned an exciting new marketing campaign to kick off in Q1, get prospects to watch for it with a “teaser” postcard sent now. “Coming soon … the best money saver ever!”

6. Get on their 2016 radar. Many businesses make their plan for the coming year (including what they’ll do differently than last year) and finalize their budget before December 31. If you want a piece of that pie, now is the time to get your foot in the door.

Making your own 2016 plans? Get our FREE mailing calendar. It makes scheduling your direct mail program a breeze. For your copy, visit